Articles

Educational insights to help guide your marketing and sales initiatives

The Concentrek team is pleased to share our insights into how we frame strategic planning and the day-to-day tactical execution behind the programs that help our clients succeed. Follow us on our LinkedIn channel to gain real-time access to this content as it’s published.   

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Creating a Successful Product Launch Marketing Plan

Devising a strategic product launch plan beyond the press release can ensure you’re effectively promoting your product in all the right places—and in a way that’s resonating with all the right people.

  • Video Production + 3D Animation
  • Strategic Thinking
Drupal 7’s End of Life: What You Need to Know
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Drupal 7’s End of Life: What You Need to Know

Starting November 2023, Drupal 7 sites will no longer be supported by the Drupal community. Do you know how to prepare for this?

  • Website Design + Development
Importance of Brand Awareness
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The New Customer Journey is Driven by Brand Awareness

As the path to purchase model evolves, marketers often dismiss the foundational importance of brand awareness. Follow these tips for building, implementing and measuring awareness for your brand, and you’ll see a positive impact across all your marketing initiatives.

  • Strategic Thinking
Optimizing Your Trade Show Presence
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A Quick Guide to Optimizing Your Trade Show Presence

Trade shows provide an opportunity for brands to bring people together to show off their products and services in a more personalized way. Help your business attract attention with our insights on maximizing your trade show presence—before, during and after the show.

  • Trade Shows + Events