In this role, you will gather and analyze data to help guide and validate agency strategic and tactical initiatives against the goals of our clients. This is a remote work opportunity with an option to join our team in person at our headquarters in Toledo, Ohio.
Responsibilities:
- Use metrics and data to develop actionable insights
- Collaborate with the agency account team to define KPIs and establish attribution
- Collect and aggregate data across multiple platforms for a comprehensive viewpoint—Google Analytics, media vendor reports, as well as specific client research
- Direct and work alongside agency account team, media manager and digital development team to optimize internal processes for reporting and collection of actionable data
- Lead production and assist in the presentation of client-facing performance reports
- Collaborate with agency account team and digital development team on data and dashboard visualization requirements, attribution reporting and scenario modeling
- Analyze and report on trend data across campaigns and across clients
- Drive the use of 1st and 3rd party customer data
- Develop and refine audience segmentation strategies
- Establish testing plans across relevant channels
- Drive implementation and knowledge transfer of latest trends in the customer data, reporting automation and attribution spaces
Qualifications:
- Bachelor's or master’s degree in economics, business, behavioral science, statistics or equivalent relevant degree
- 3+ years of experience in media data analytics within an agency or marketing organization
- Proven in the development of actionable insights
- Expertise in digital media platforms (Google Ads, Bing Ads, Facebook/Instagram Business Manager, LinkedIn, Google Campaign Manager) and social listening/reporting platforms (SEMRush, Sendible)
- Proficiency with site analytics tools, Microsoft Excel and data visualization tools
- Experience in data-oriented programing is a plus
- Strong organizational and presentation skills
- Collaborative, team player
