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Elevating an Integrated Online Footprint

Client
Monroe County Community College
Market
Education

Monroe County Community College Website Overhaul and Social Media Strategy

Monroe County Community College (MCCC) had a sprawling, unwieldy website that was a challenge to navigate and that wasn’t optimized for use on all devices. By working with the client to streamline previous content and collaborating with multiple internal MCCC teams to integrate new content, Concentrek delivered a responsive, redesigned site that yielded positive responses from students and staff. The final result was a major increase in overall traffic to the site and a vastly improved user experience.

Streamlined for Navigation

With cleaner, audience-based navigation, the redesigned website makes it easier for users to determine where to navigate for information. The sheer bulk of content that needed to be simplified was a major consideration in this project. Even after ample content consolidation, the old MCCC site contained hundreds of pages to be ported over to the new site. The Concentrek team handled the content in batches and worked with the client to integrate new content as they created it.

monroeccc.edu

MCCC Website Homepage

The Concentrek team organized and consolidated

over 2,000 pages of content

from the original Monroe County Community College website.

Responsive + Compliant

The previous iteration of the MCCC website did not work well on tablet or mobile; now, current and prospective students can access content from any device. The Concentrek team also designed and developed with ADA compliance in mind to ensure the site is accessible and helpful for everyone.

MCCC Website Responsive

Upon launch of the new website,

bounce rates decreased by nearly 40%

—demonstrating better engagement resulting from improved navigation.

Multi-Platform Social Media Management

The Concentrek team works in tandem with MCCC to consistently publish social content across multiple platforms. Through comprehensive channel planning, we are able to target the right audiences on the right platforms. This helps us ensure we are showcasing each message on the most relevant social channel—driving strong engagement and increased website traffic.

 

MCCC Social Media Posts

 

Since beginning the program,

MCCC has seen a 43% increase

in LinkedIn followers.

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