Leadership Toledo Support
The Concentrek client base is global, but our roots are proudly planted in Toledo, Ohio. This made the decision to lend our support to local nonprofit organization, Leadership Toledo, an easy one. Leadership Toledo connects individuals within the community, engaging and involving them with initiatives that make the Toledo region a great place to live, work and enjoy. Leadership Toledo presents opportunities for leadership and stewardship on many levels for both adults and high school students. Through participation, members not only learn ways that they can serve our community, but they’ll also get an understanding of how growing their leadership skills can positively impact other aspects of their lives.
The average age range of Leadership Toledo members ranges between 16-40, so when examining their brand identity, the Concentrek team identified the need for an update that would resonate best across all key audiences and today’s digital channels. After a few rounds of discovery and exploration, the decision was made to implement a strong primary color palette and a logomark that easily translates into themes of direction and unity.
The Leadership Toledo website helps to further establish the new brand through heavy use of images and blocks of branded color. As the central hub for program information and news, the site also enables users to have seamless access to registration and event information, while also offering a place to easily make a donation.
Event Branding and Promotion
In addition to brand and marketing support for the organization as a whole, Concentrek is also proud to support its annual fundraiser, Restaurant Week Toledo, with a full complement of identity, traditional and digital marketing services.