Paid media is fast-evolving—and as such, it’s perhaps the most exciting and misunderstood aspect of today’s marketing landscape. Concentrek carefully creates strategic programs of media planning and management, continuously driving awareness and 1:1 engagement in powerful ways.
All facets of a paid media planning relationship with Concentrek are focused on measurable, actionable results.
We are an end-to-end paid media services partner. Our integrated media plans are grounded in initial research to determine the most effective media mix based on your marketing goals and designated budget. We properly identify target personas and markets, then align media types and budget. Trust us to formulate, negotiate and execute strategic plans, plus identify and field new opportunities along the way.
On a daily basis, Concentrek manages media campaigns across the full spectrum of tactics and channels, including—but not limited to—programmatic ad networks, digital retargeting campaigns, digital contextual campaigns, search engine marketing (SEM), paid social, mobile/in-app placement, influencer/affiliate networks, out-of-home, print, audio (digital and terrestrial) and video (traditional TV and cable, as well as digital).
We are good stewards of your budget, and we strongly believe in the art of negotiating well. Our goal is to achieve the best rates possible while maintaining a respectful relationship with our media vendors. We are well regarded across the industries we serve and often learn of bonus or no-charge opportunities because our vendors appreciate our professionalism and enjoy working with us.
You will have full visibility of all plan deliverables, due dates and costs—and confidence that campaigns are running as promised. Concentrek will be responsible for all production coordination associated with planning and launching your campaign, including submission of art files and code, as well as communication with channel representatives. We follow up by reviewing and reconciling invoices to make sure they match the original negotiated cost and that schedules ran as ordered. Clients appreciate this hands-off approach.
Continual analysis and tracking of your campaign’s performance is vital. Through a custom digital dashboard, we frequently monitor and analyze digital campaigns while providing our clients with monthly performance reports—allowing us to work together to find optimization opportunities for continued campaign success.
