Skip to main content

The 3D Model Creation Process: What You Need to Know

The 3D modeling process is complex but obtaining input from key internal teams will help ensure the development of your 3D renders are set up to best support your company’s goals.
Rounded Corners

Imagery is a critical component of conveying information in a memorable and interactive way—but capturing engaging images with traditional photography can be challenging.

With 3D modeling, you can create a virtual representation of an object in a specialized software where changes can be easily made. While photography is still a great method for capturing certain visual needs, 3D modeling can be a better fit depending on your organization’s products or services.

3D modeling offers a number of benefits, including:

  • Flexibility: Digitally created images allow for endless creativity, and modifications can be done at any time
  • Interactivity: Products that may appear flat or less engaging can be enhanced through video animations
  • Fewer Resources: Save time and budget; 3D images can be created digitally without the need to travel
  • Precision: The image that you desire can be created without having to wait for the perfect lighting or weather; everything is produced under controlled conditions

3D modeling is typically done through specialized modeling software platforms that can transform computer automated design (CAD) files into still or animated 3D models. CAD files are often referred to as engineering or manufacturing files, as they depict the mechanical design of a product. These files showcase high-level information, so security needs to be prioritized. If you’re working with an agency, utilizing secure databases to store these files is recommended.

How We Did It

For Dana’s Ultimate 44™ axles, our team combined video animation with 3D renderings. We mounted GoPros underneath a Jeep® Wrangler, motion-tracked the footage and composited the 3D renderings onto the video—creating a striking visual of the axle’s features. These graphics helped customers to see the part in action without actually having to look under the vehicle. We were then able to use the 3D model for Dana’s ongoing marketing needs.

The process of creating 3D models is complex, but don’t worry—our experienced team can help. Take a look at our visual guide to learn how we create 3D visuals.

3D rendering process infographic