Sonendo's Trek Journey from Startup to IPO
Sonendo® and its flagship dental product are rooted in science and backed by performance data. This core approach to business helped make our Trek program a perfect fit.
Concentrek is strategically aligned with this fast-moving medical device manufacturer — optimizing digital marketing and sales ecosystems, making decisions by data and executing measurable campaign deployments.
Sonendo’s Trek journey ultimately helped the company go from disruptive market startup to an IPO on Wall Street.
A Digital Marketing Transformation Program
Results like Sonendo's require a plan. The 12-week Trek program delivers a comprehensive, measurable digital marketing plan – informed by a deep understanding of your situation and objectives, smart data analysis, plus shared insight between your stakeholders and our subject matter experts.
Trek Program Results
54% increase
in automated customer engagement
33% savings
in digital platform expense
NYSE IPO
October 2021
Initial Tech Stack, Platforms & Integrations
Through the Trek program approach, we delivered a feasible, building-block-style plan to streamline Sonendo’s digital marketing ecosystem, enable cost efficiencies and leverage a stream of actionable data. Optimizations and integrations include:
- Integrations between CRM, marketing automation platform and websites
- Optimized lead capture process
- Database maintenance and segmentation
- Optimized automation of lead lists and statuses
- Comprehensive metrics dashboard integration and optimization
Trek Program Results
24% annual revenue growth
(compounded YOY 2020-2023)
104% increase
in social channel followers
1,374% increase
in ranked website keywords
Tactical Development and Management
Sonendo trusted Concentrek to develop and deploy these integrated tactics specified within the Trek program roadmap.
Websites + Integrations
Design and development of corporate and patient-facing websites post client discovery, research and competitive analysis. Defined audiences/personas and set project objectives and key performance indicators of desired benchmarks. Extensive keyword research was completed, and meta tags written, to optimize organic SEO for achieving competitive ranking in search engine results. Integration with Sonendo’s automated marketing platform and CRM was added across the website, to capture first-party data for lead generation purposes.
Doctor Locator Web Application
The app enables variable search results for users to find doctors by vicinity or type and integrates with the client’s CRM and marketing platform to gather leads for physicians and metrics for the client.
Konvert Portal Deployment
Development and deployment of a customized portal for lead generation and customer engagement via continuing education content, including product and clinical training, with a built-in learning management system (LMS) and digital asset management (DAM) platform. The portal integration with the client’s CRM and marketing platforms tracks courses taken and user performance, captures metrics and is e-Signature enabled in compliance with Food and Drug Administration Part 11 of Title 21.
Email Marketing
Variable drip campaign development to build relationships with clients and nurture leads, and for list management, to ensure leads are re-engaged as needed while maintaining engagement with existing customers. Drip campaigns were integrated with marketing and CRM platforms for automation of scheduled emails throughout the campaign and to track their performance, i.e., open rates, bounce rates, unsubscribes, conversions.
Google Ads Management
Patient-facing Google Ads campaign development and management, defining clear objectives and identifying and segmenting target audiences. Keyword research was performed specifically for Google Ads campaigns to identify the highest-performing keywords to obtain competitive rankings. Compelling ad copy including keywords, clear value propositions and strong calls-to-action was written and scheduled using select bidding strategies aligned with the campaign objectives. Campaigns yielded above-average conversion rates, driving new treatments to local providers and providing valuable data to the client.
Trek Program Results
56% conversion rate
on Google Ads campaign (YTD 2024)
Brand + Campaign Development
3D product rendering was completed to develop high-quality realistic and detailed images of client products. This imagery was incorporated throughout the client websites, trade ads and print materials, as well as applied in video production, social content development and management, and trade event support.
