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Cohesive Strategy for an Iconic Toledo Presence

St. Francis de Sales School

St. Francis de Sales School Rebranding

St. Francis de Sales (SFS) School is a college-preparatory school with a distinguished presence in the local community—yet that presence was being diluted by a lack of visual brand standards. SFS needed a rebrand with an iconic look that would remain cohesive, whether it was utilized by internal stakeholders or outside vendors.

Delivering a Unified Look and Feel

Concentrek undertook a brand audit that spanned over a year and included an appraisal of the culture, mission and future plans of this revered institution. The new visual standards would have to both appeal to current and potential students, as well as solidify and clarify the brand for parents, alumni and stakeholders. Following in-depth consultations, Concentrek made recommendations for a fresh, consistent visual concept.

Delivering a Unified Look and Feel

Brand Standardization

Concentrek created a comprehensive Brand Elements & Usage Guidelines document that provides specific usage details and includes standards for everything from official colors to logomarks with tagline variations. Within the extensive yet cohesive logo system, Concentrek provided options for each application of the school’s new look.

Brand Standardization
Brand Standardization

Diversified Applications

Careful consideration was given to all aspects of the SFS brand to ensure that it could be applied to many different substrates and in many different environments—from television commercials to sports uniforms to football fields.

Diversified Applications
"At St. Francis de Sales, we encourage our young men to be bold in who they are. This emblem serves as a wonderful inspiration for them and the community."
Fr. Jeff R.
St. Francis de Sales School
St. Francis Football Field
St. Francis Band Drum

Brand Animation 

Concentrek integrated the new brand elements into a powerful animation for use in a broadcast television campaign, across social media channels and during live events.

St. Francis Knights Table Throw
St. Francis Basketball Court

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