Sangsin Brake US-Based Website
For over five decades, Sangsin Brake has earned its position as Korea’s number one high-performance OEM brake manufacturer. The company’s move into the North American automotive aftermarket demanded a website that leverages this legacy of excellence. That’s where we came in — starting with branding refinement, then moving to designing, writing and developing an optimized website that engages and informs.
Branding Refinement: Building a Strong Foundation
In 2024, Sangsin rebranded and remanufactured its Korean HQ market-leading brake product line for entry into the North American automotive aftermarket — launching as the new SB brake product line. This initiative included developing an exciting hype video, incorporating refined branding and packaging throughout.
Product Catalog Search Functionality
We developed a Year/Make/Model parts lookup feature, plus a dynamic listing of recent OE applications into the vehicles of Sangsin’s top 9 manufacturer customers.
Detailed Product Pages
The Concentrek automotive aftermarket marketing team incorporated iconography and infographics throughout the website’s product pages to distill and organize important product performance data and feature sets. Our team also implemented a comprehensive SEO strategy focused on on-page and technical SEO to enhance search visibility and user experience.
